loose

As a director, LOOSE is on a mission to capture and elevate real stories through striking filmic language and a documentary-style sensibility. By harnessing her natural curiosity and background in music she has developed a culturally-attuned approach that delivers memorable stories with depth.

LOOSE, whose birth name is Lucy Hickling, has collaborated with brands such as The Face, Mixmag, Google, Sky and Apple, whilst simultaneously balancing her time as Creative Director to double Grammy-Award winning DJ/Producer, Fred Again. She is the brains behind some of his most iconic moments, including his recent world live tour, and some of his praised music videos.

Previously a BBC Radio 1 Creative Producer and Strategist for one of the biggest record labels in the world, LOOSE has been recognised at UKMVA’s, Young Director Awards, Kinsale Sharks, D&AD, Radio Academy 30 under 30 and more.